Global leading AI device ecosystem company HONOR today announced impressive early sales performance for its new HONOR Magic V5 across the UK and Europe. Compared to the HONOR Magic V3, sales data in the first-week of the HONOR Magic V5, showed in the UK a 119% increase in customers’ buying the device (with it also up by 75% across Western Europe as a whole). These strong initial figures highlight the growing consumer demand for HONOR’s cutting-edge foldable smartphone technology and innovative AI capabilities.
The HONOR Magic V5, which officially launched on the 28th August, has quickly captured the attention of consumers, with e-commerce platforms and channel partners reporting significant growth since its debut. This success underlines HONOR as the premier player in the foldable smartphone market, with a recent Counterpoint report revealing that the company had become the fastest-growing book-type foldable manufacturer in Europe in 2024, with its market share tripling to 34%.

“The HONOR Magic V5, with industry-leading slimness and revolutionary AI features, is truly a game changer. We are delighted to see that customers across Western Europe are excited to get their hands on our latest foldable smartphone,” said Adam Cao, President of HONOR Western Europe. “This early sales momentum not only highlights the HONOR Magic V5’s far- reaching appeal but also signals a strong market appetite for advanced, AI-powered foldable smartphones.”
HONOR Magic V5: Thinnest Foldable Smartphone with Zero Compromises
The HONOR Magic V5 is a next-level foldable, delivered in an uncompromising, ultra-slim, ultra-durable, and ultra-powerful package. As the world’s slimmest book-style foldable smartphone, it sets a new standard for portability. With an IP58 and IP59 rating for dust and water resistance, it is built to last, with its durability being validated by a Guinness World Record for the heaviest weight lifted by a suspended foldable smartphone. The device also features a large 5,820mAh silicon-carbon battery and an upgraded AI Falcon Camera System with a 64MP Ultra Sensing Periscope Telephoto lens.
The 7.95-inch inner display and 6.43-inch outer screen both support stylus input, while Multi-Flex mode enables multitasking with up to three apps simultaneously.
We were lucky enough to get hands on a sample device early to do a full review where the Honor Magic V5 scored very highly (it scored 5/5 in 3 out of 5 categories) and was one of the most impressive devices to review in a long time, check that out here