MobileManDan
The social networking landscape is ever-evolving, with Generation Z increasingly turning to subscription-based services in search of more customised and meaningful digital experiences.
Mobile apps, such as the all-in-one online video chat platform, Azar, are leading this shift with tailored subscription services that empower users to connect based on personal preferences.
Azar’s paid memberships unlock advanced features designed to deliver a more personalised and unique matching experience – including the ability to select the gender and country of a match. While Azar’s core functions are available for free, its subscriptions offer elevated video chat experiences with features such as a global match pass, gender filter, nickname customisation, and more enhanced match settings.
Azar offers three subscription tiers – Azar Plus, Azar Premium, and Azar Supreme – which each unlock a range of exclusive tools. Currently, new subscribers can take advantage of a 50% discount on their first month.
These subscription-based features are resonating with a growing number of British Gen Z users seeking meaningful global friendships and authentic connections.
Jay from London, is a 23-year-old university student based in the UK who recently subscribed to Azar to support his passion for learning languages. He says: “I’m studying Spanish for my trip to Peru next year, and I use the premium feature to learn the real, everyday language that textbooks don’t teach. Since conversations help me pick up the language naturally and quickly, I see the subscription fee as part of my learning investment – gaining both language skills and international friends.”
And it’s not just Jay. Azar users from all around the world have expressed high levels of satisfaction with the platform’s premium services. A recent survey of nearly 6,000 Azar users across nine countries, including the UK, found that the majority (68%) of subscribers using the gender and country selection features were satisfied with their experience. Respondents particularly praised the ability to create a personalised and differentiated experience through the exclusive settings, noting the speed and efficiency of being able to instantly match with others and connect with friends from their preferred country and gender.
This growing willingness to pay for enriched experiences highlights a broader trend in the mobile app economy. Consumers are not only valuing functionality, but are also investing in features that deepen human connection.
“Azar’s mission is to foster meaningful global interactions through innovative technology,” says Sunki Kim, Vice President and Head of Azar at Hyperconnect. “Our subscription services are designed to give users greater control, more personalisation, and ultimately, a richer social experience.”
Azar is aglobal video chat platform that allows users to meet new people from around the world. As social media platforms continue to evolve, the shift towards tailored, subscription-based networking is expected to grow, and with platforms like Azar paving the way, the future of digital connection looks more personalised than ever. Start chatting now.
