Home / News / OPPO SETS ITS SIGHTS ON BECOMING A LEADING SMARTPHONE BRAND IN EUROPE

OPPO SETS ITS SIGHTS ON BECOMING A LEADING SMARTPHONE BRAND IN EUROPE

Today, one of the world’s leading smart device brands, OPPO, announced its goal to become one of the top smart device manufacturers and innovators in Europe. Showcasing its growth roadmap, OPPO aims to continue to deliver industry-leading technology for mid-range and flagship devices, and strengthen its brand in Northern Europe in the short future. Having already expanded into four new markets in 2020, the company now totals 12 Western European countries.

Thanks to its consistent growth and expansion, OPPO has seen a growth over 200% YoY in 2020 for Western European shipments. With this success combined with multiple award-winning products and an innovation-driven vision, the company aims to secure its leading spot in the European smart device manufacturers market in the next three years.

Maggie Xue, President of OPPO Western Europe:

“Despite the last year being incredibly challenging for many, we’ve all realised the importance that technology plays in staying connected to what matters. The unprecedented growth OPPO has seen in Europe in 2020 makes us extremely proud because it means we’re delivering world-class products that go above and beyond meeting our customers’ needs. We’ve set an ambitious goal for the next few years to become one of the top manufacturers in Europe – and we’re convinced we will achieve this. It is the same ambition that drives true innovation, progress and the values of our company.”

The best in Europe

One of the top five smartphone vendors around the world, OPPO has swiftly expanded to over 40 countries and regions since its launch in 2004. And despite a challenging pandemic, OPPO has expanded to four new countries in Western Europe – Portugal, Belgium, Ireland and Germany. Totalling 12 Western European countries, the company has registered unprecedented growth in shipping in 2020i – over 200% in Western Europe overall.

To further establish itself as a key player in the region, OPPO has focused on partnerships with top-tier network operators in Europe, leveraging its momentum to pursue new opportunities that will aid growth. OPPO aims to help even more customers gain access to future 5G innovation.

OPPO is also doubling down on its growth in the European market via strategic partnerships with renowned brands including Roland-Garros, Rolex Paris Masters, FC Barcelona, and Lamborghini.  In addition, the company stays true to its commitment to creating industry-leading smart devices and will increase its focus of R&D investment into intelligent technologies.

As part of its ongoing innovation promise, OPPO’s recently announced launch event for the Find X3 Series will reveal the company’s newest devices. Known for its unique balance of high-tech features and elegant product design, OPPO will be showcasing a new depth of vivid visual immersion under the tagline ‘Awaken Colour’ during its event on the 11th of March, 11:30 GMT.

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