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Three identifies top trending moments of lockdown

How We Scrolled

Lockdown 2020

Modern-day tapestry is one of the first public displays since easing of lockdown

Featuring key connectivity moments, memes and heroes – from Joe Wicks and Joe Exotic to Captain Tom and Connell’s chain, the Wembley ‘Big Lasagne’ and Daisy May Cooper to Stanley Tucci’s cocktail skills and Chanel the infamous parrot who made a bid for lockdown freedom

13 August 2020: In one of the first public displays since lockdown has eased, Three UK has created a giant art installation showing illustrations of trending moments that capture the many ways the UK has united during the Covid-19 lockdown.

Illustrated by London based artist Emmy Lupin, How We Scrolled: Lockdown 2020 is an undulating, 25-metre long celebration of the connections we have made and the many unique moments, memes and heroes who have helped us to cope, kept us distracted, entertained and generally brought us together in recent months.

Creator Emmy Lupin, said, “Lockdown has seen a rollercoaster of trending moments, playful antidotes to the global crisis that has enveloped us. In years gone by, woven tapestries have been created to commemorate key events, this piece is intended as a modern take on that – a tapestry for a connected world.

“From Joe Wicks to Joe Exotic, Connell’s Chain to Captain Tom, House Party to Animal Crossing, the Boris Johnson Peri-ometer to Daisy May Cooper and the Sea Captain, and TikTok dances alongside Stanley Tucci’s cocktails – there are almost 70 moments represented – it showcases a moment in history and some of the many things that we will never forget.”

Key cultural topics were selected based on the UK’s social media mentions from March to July*. Some of the most talked about moments overall include (number of mentions in millions): 

  1. Virtual Events & Livestreams: 4,006m
  2. Black Lives Matter – 500m
  3. Boardgames – 285m
  4. Home Schooling – 244m
  5. Daisy May Cooper & The Sea Captain – 199m

While some of the most talked about people and memes that kept us connecting were:

  1. Captain Tom Moore – 57m
  2. TikTok: Blinding Lights Challenge – 56m
  3. The Big Lasagne – 44m
  4. Connell’s Chain – 22m
  5. Tiger King – 19m

To scroll through the many moments included within the artwork – simply visit Three on Instagram or Twitter to see a digital version. How we Scrolled: Lockdown 2020 supports Three’s ‘Keep on Connecting’ campaign which launched earlier this month and offers customers six-months half price** across its plans.

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