Research from Three found that 60% are gearing up for a jam-packed calendar of sports throughout July, whilst only 24% are most looking forward to tuning in to Love Island.
Mums seem to have the upper hand when it comes to being in command of the remote with 25% getting the casting vote on what to watch, but Dads are resistant, it seems, with 44% admitting that the majority of arguments over the TV occur between partners.
Second-screening has presented a lifeline for many, with 59% now using their laptops, tablets and phones to watch TV. While the growth of subscription streaming platforms has impacted live TV viewing, a large majority of people confess to still watching live broadcast, notably the audiences of major sporting fixtures, which ironically is the genre that causes the most disputes (40%).
In answer to this, Three has launched a new bundle to help keep the peace in more homes this summer.
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Three’s new Home Broadband and TV bundle might just be the answer to such household disputes. Customers can purchase Three’s 5G Home Broadband with a new 43” 4K TV (worth £499) or 4G Home Broadband with a 32” HD TV (worth £249) so that the whole family can enjoy their favourite shows, and prevent it becoming a source of disagreement over the summer months.
Working with former footballer and football manager Harry Redknapp, the mobile network has launched the ‘TV Peace Treaty’ campaign – exploring the TV shows causing the most amount of remote-control rage in households across the UK, and how Three’s Home Broadband and TV bundle can help.
Harry Redknapp, former football manager, player and King of the Jungle, said: “The return of sports tournaments has seen me glued to the box this year; however, not all my family share the same enthusiasm for the beautiful game. What to watch is a huge source of debate in our household and so I’m thrilled to be working with Three to offer a broadband and TV bundle for more families like mine.”
Aislinn O’Connor, Director of Marketing for UK and Ireland at Three, said: “Our research reflects the excitement of the nation this summer. Sport is back in a big way and the appetite from fans has never been stronger. But there are still plenty of people who’d rather get stuck into a good drama or reality show, so we hope our home broadband and TV offer can bring a greater sense of harmony at home.”
To celebrate the ‘TV Peace Treaty’, Three and Harry have joined forces to giveaway a new TV to three lucky prize winners – visit Three’s Twitter, Instagram and Facebook pages for more information.
To find out more about the Home Broadband and TV bundle visit http://www.three.co.uk/store/broadband or a local Three store.