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VODAFONE BECOMES UK’S LARGEST FULL FIBRE BROADBAND PROVIDER, OVERTAKING BT

Vodafone has overtaken BT to become Britain’s largest Full Fibre broadband provider, with its Full Fibre plans now available to more than eight million homes. 

The shift comes as BT confirms its reduced focus on Full Fibre broadband.

According to Ofcom, Full Fibre is five times more reliable than copper broadband. Vodafone has been investing in this technology since 2016 and delivering a product up to 25x faster than its standard broadband.

Vodafone’s Full Fibre plans range from 36Mbps up to 910Mbps download speed, and can save customers hundreds of pounds versus equivalent BT plans, both provided by Openreach – vital savings during the cost-of-living crisis.

Vodafone’s fastest 910Mbps Full Fibre plan is £10.99 per month cheaper than BT’s equivalent, and could save customers over £200 over the course of their broadband contract

Consumer watchdog Which? recently named Vodafone as the best performing large broadband provider for customer satisfaction, beating BT, Sky, TalkTalk and Virgin Media on value for money, reliability and customer service.

Max Taylor, Consumer Director at Vodafone UK, said; “During the current cost of living crisis we want consumers to know there is no need to pay too much for an equivalent broadband product, and we urge them to take a look around to get the best price possible. 

Most major broadband providers, including Vodafone offer the same Openreach service so customers can switch their broadband and often save hundreds of pounds. As Vodafone now offers Full Fibre to 8m homes, more than anyone else, more families than ever before can get the most reliable broadband technology, at an affordable price from a brand they know and trust.”

Vodafone Pro Broadband, launched last year, gives customers unbreakable broadband at an unbeatable price. The new broadband service has a range of features such as hybrid 4G broadband back-up, Super WiFi guarantee and dedicated support from a team of highly-trained WiFi Xperts, plus a Super WiFi Plus booster with Alexa Built-in.


Savvy families can make further savings by choosing Vodafone as their brand for mobile and broadband. ‘Vodafone Together***’ brings Pro Broadband and Vodafone EVO mobile services together to give customers the ability to save up to £380 a year (based on a family of four). Vodafone Together customers also receive exclusive family-focused experiences, treats and discounts through Vodafone’s loyalty app, VeryMe.

To make Full Fibre available to more homes than any other provider, Vodafone has created a unique combination of partnerships with CityFibre and Openreach. Vodafone’s latest deal with CityFibre, announced in November 2021 establishes it as CityFibre’s anchor customer, making long-term, volume commitments across CityFibre’s entire rollout as part of its £4bn investment programme. It marks Vodafone’s continued support for the expansion of Full Fibre networks across the UK and determination to encourage wholesale infrastructure competition in the market.

Vodafone UK benefits from the combination of a partnership approach to expanding Full Fibre, and the unrivalled experience and scale brought by Vodafone Group, one of Europe’s largest broadband providers

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