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Vodafone records the most data ever used at Principality Stadium during iconic Taylor Swift concert

More than 70,000 fans packed out Principality Stadium in Cardiff to see megastar, Taylor Swift, during the UK leg of her epic Eras tour and Vodafone data shows that more than 3.314 terabytes of data was consumed by the Swifties during the concert – the most Vodafone data ever used at Principality Stadium.

Network data also showed that when comparing other legendary events at Principality Stadium for 2023 & 2024, Taylor Swift beat data consumption at both Harry Styles and Pink concerts by 1.1TB & 1.3TB, respectively. 

In fact, Swifties recorded a huge increase in data consumption with a whopping increase of +53% compared to Harry Styles and +65% compared to Pink.

Even at increased capacity for Principality Stadium, Vodafone’s reliable award-winning network* delivered consistently fast speeds for its customers to ensure that fans could share photos, make calls and even live-stream the legendary event.

As Digital Transformation Partner to Principality Stadium, Vodafone has continued to invest in its network, creating stronger and more reliable services for fans visiting the stadium. 

At the start of the year, alongside existing 2G, 3G and 4G infrastructure, Vodafone upgraded the stadium to 5G, equipping it with more than ten times the amount of radio hardware compared to a single, lone mast.

As the Nation’s Network, Vodafone is proud to connect customers to the people and the things they love on its reliable, award-winning network*. With a long heritage in serving the UK since the very first mobile phone call was made via its network in 1984. 

Today, 40 years on, it offers 4G coverage to 99% of UK households, is the network of choice for 82% of the country’s emergency services and connects more than 550,000 unique business customers across the UK. It is also the fastest growing and largest provider of full fibre in the UK – with its superfast broadband services now available to nearly 12 million homes.

Andrea Dona, Chief Network Officer at Vodafone UK, said: “We know how important it is for people to stay connected, especially at events and concerts where they want to share their favourite moments on social media or with family and friends who aren’t there. As the Nation’s Network, we want to make sure that as many fans as possible benefit from our reliable, award winning network at arenas around the country and I’m incredibly proud that we were able to support the increasing data demands of Swifties.”

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